Velocify Launches “Engage for Mortgage Purchase” to Help Lenders Increase Sales Through Market Shift

October 28, 2013 | Alyssa Trenkamp

New automated guided selling program helps originators nurture relationships with borrowers and real estate agents to increase borrower conversion rates, regardless of loan type

Los Angeles – Oct. 28, 2013 – Velocify, the market leader in cloud-based intelligent sales automation software, has launched EngageTM for Mortgage Purchase as a part of its Velocify LeadManagerTM product. This purchase loan-focused automated guided selling program is designed to help mortgage professionals build better relationships with borrowers and real estate partners and convert more purchase mortgage leads into closed loans. The new technology solution was developed in response to growing demand from the mortgage industry for automated sales tools that help lenders and loan officers take advantage of the shifting housing market and encouraging outlook for purchase mortgage originations.

“In the last few years we have worked closely with hundreds of clients who have successfully taken advantage of a healthy refinance market,” said Kelly Booth, Velocify’s mortgage division director. “As the market shifts, our goal is to help our clients remain agile, quickly adapting their business to take advantage of new purchase opportunities.”

Velocify Engage for Mortgage offers two automated guided selling paths, purchase and refinance. The purchase and refinance paths can be used together to empower lenders and mortgage professionals to respond rapidly to incoming leads, quickly assess the loan type and stage of the buying process the borrower is in and drive the appropriate workflow and email nurturing strategy and content, taking the guesswork out of follow-up for the loan officer. To help lenders improve conversion rates on purchase loans, the solution helps to identify realtors and listing agents that are involved with the home purchase, and keeps all stakeholders in the transaction updated throughout the home buying process. Velocify ensures strong process discipline and transparency, promoting a quality experience for all parties involved, while building confidence and trust, promoting future referral business.

Engage for Mortgage keeps borrowers engaged through a number of automated sales processes including: automatically generated email messages to guide borrowers on next steps; reminders for loan officers to make calls to borrowers at key points in the borrowers’ home search process; triggers the loan officer when a certain number of days have passed since the last contact or when the borrower’s application is about to expire, and much more.

With Velocify Engage for Mortgage Purchase, originators can:

  • Manage the entire loan lifecycle for purchase and refinance mortgages
  • Accelerate lead response times, boost conversion rates and revenue
  • Instantly capture leads from any source or industry lead provider
  • Reconcile duplicate leads and distribute them to assigned loan officers
  • Provide increased transparency to Realtors and other stakeholders throughout the loan process
  • Gain real-time reporting of daily loan activity and results

As interest rates rise and the market for mortgage refinancing begins to decline, Booth said that Engage for Mortgage Purchase will be particularly beneficial for lenders hoping to transition to a more purchase mortgage-oriented business.

“Lenders will be facing longer, more involved sales processes with borrowers,” she said. “Engage for Mortgage Purchase will be of huge value to them—not only because it helps loan officers keep consumers committed, but also because it assists them with building relationships with Realtors, who are major influencers in the home buying decision.”

In addition to enhancing its solution, Velocify has also offered a number of free virtual seminars to help originators drive growth through the mortgage industry shift, including last week’s highly-attended Virtual Mortgage Sales Summit. The event, hosted by Velocify, included an impressive lineup of mortgage experts who presented innovative sales strategies for taking advantage of recent shifts in the mortgage origination market. The content from the summit can be viewed by visiting The company also released a new ebook this week, “The Mortgage Purchase Playbook,” with industry expert tips that can be downloaded free of charge.

Velocify Engage for Mortgage Purchase is generally available today, and will be on display at the Mortgage Bankers Association’s 100th Annual Conference being held this week in Washington, D.C.

About Velocify

Velocify is a market-leading provider of cloud-based intelligent sales software, designed for high-velocity sales environments. Velocify helps sales teams keep pace with the speed of opportunity and increase revenue by driving rapid lead response, increased selling discipline, improved productivity, and actionable selling insights. Velocify has helped more than 1,500 companies across a variety of industries improve customer acquisition practices and sales performance. It was recently recognized as one of the fastest growing companies in North America by Deloitte, and a Best Place to Work by the Los Angeles Business Journal. The company was founded in 2004 and is based in Los Angeles, California.  For more information please visit or follow the company on Twitter @Velocify.


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