Colleges and Universities Gain Holistic, Automated View of Marketing and Admissions Data to Help Optimize the Enrollment Funnel
Paramus, NJ and Los Angeles, CA – August 21, 2017 – Sparkroom™, an award-winning leader in higher education performance marketing, and Velocify®, the leading enrollment management platform, today launched a new integration that will allow colleges and universities to streamline and optimize the enrollment funnel.
Today’s education seekers often take a nonlinear journey, their path is complicated by different devices and inquiries to multiple schools. As a result, marketing and admissions teams need to be completely in sync, and every bit of data is necessary to maximize their efforts. This new integration between Velocify LeadManager™ and Sparkroom bridges the gap, providing both marketers and admissions representatives with the data they need to make timely decisions and have higher quality interactions with prospective students.
“Higher education marketers want more ways to seamlessly access and analyze performance data to make smarter decisions and quickly improve enrollment outcomes,” said Akeel Haider, vice president of strategy and innovation at Sparkroom. “This new integration with Velocify – coupled with Sparkroom’s unparalleled marketing expertise – will bring together marketing and admissions to optimize efforts and help schools win.”
“Most colleges and universities struggle to harmonize their marketing and admissions team efforts,” said Scott Ankley, director of partner development at Velocify. “This new integration empowers schools to optimize marketing investments, and drive higher quality admissions engagements to maximize enrollment yields.”
Velocify and Sparkroom Integration
The Velocify-Sparkroom integration allows marketing and admissions teams to seamlessly manage and optimize every stage of a prospective student’s journey – from the awareness, to application, to enrollment. The integration enables higher-education institutions to:
- Automatically post leads from Sparkroom to Velocify with little to no IT support needed to set up the integration.
- Ensure data is accurate and up-to-date with automatic updates mapped to both Sparkroom and Velocify lead records.
- Determine marketing campaign effectiveness with easy access to appointment, application, and enrollment activities with Velocify milestone reporting.
“Real-time data from Velocify gives marketing a better sense of campaign performance, which allows us to post more high quality inquiries into Velocify from Sparkroom,” said Carrie Shain, Communications Specialist at Sullivan University. “We are also able to see how we are pacing for the month – the number of applications, where students are at in certain stages, how the month looks compared to previous months, so we can make adjustments in marketing spend when it matters most.”
The enhanced integration between Sparkroom and Velocify builds upon their respective industry-leading enrollment management capabilities that enable marketing and admissions professionals to attract, engage, and respond quickly to potential students.
Sparkroom performance marketing technology integrates marketing data, automates marketing processes, and provides marketing analytics that drive smarter decisions and a more optimized budget. Velocify LeadManager helps higher education admissions teams operate with a sense of urgency, by putting the right lead in front of the right admissions representative at the right time.
Through the deployment of award-winning technology and services, Sparkroom helps higher education marketers rapidly grow their enrollment volume. Sparkroom marketing technology and services address the full student lifecycle, with a focus on delivering higher-quality prospects and better conversion rates. Sparkroom performance marketing technology integrates campaign data, automates processes based on performance and provides holistic, cross-channel attribution reporting and analytics. Sparkroom enrollment marketing services include demand generation and student recruitment support to manage cross-channel marketing campaigns from strategy to execution to optimization and beyond. Sparkroom enrollment management solutions, inclusive of enrollment management consulting and short-term OPM engagements, layer on operational services for institutions in need of end-to-end support. Because Sparkroom technology and services streamline college marketing and operations efforts, higher education marketers trust Sparkroom to fast track their recruitment success. To learn more about Sparkroom, go to sparkroom.com. Sparkroom is owned by Digital Media Solutions (DMS). To learn more about DMS, go to thedmsgrp.com.
Velocify® is a leading provider of cloud-based intelligent enrollment management software designed for schools that compete for students. Velocify helps admissions departments keep pace with the speed of opportunity and improve enrollment rates by driving rapid inquiry response, increased process discipline, improved productivity, and actionable insights.
The company has helped more than 1,500 companies across a variety of industries improve student and customer acquisition practices and performance. Velocify was recently recognized as one of the fastest growing companies in North America by Deloitte and Inc. and Best in Class in Lead Management, Education Category by LeadsCouncil LEADER Awards. For more information about Velocify or its technology, please visit the company’s website and blog, or follow the company on Facebook, Twitter, and LinkedIn.