Leads360’s Sales Lead Management Solution Joins Marketo LaunchPoint

November 14, 2012 | zinc

Marketo customers gain increased sales lead conversion and sales team efficiency with Leads360

Los Angeles – Nov. 14, 2012 – Leads360 today announced that its cloud-based lead management and sales automation solution, including flagship lead management solution, Leads360 LeadManager® , and integrated intelligent sales dialer, Leads360 Dial-IQ® are now a part of the Marketo LaunchPoint partner ecosystem. Marketo LaunchPoint is the most complete ecosystem of solutions for marketers wanting to drive results and revenue.

“Marketo LaunchPoint is further proof that a cloud-based ecosystem is the future for businesses looking to optimize their entire customer life cycle,” said David Nachman, Executive Vice President Marketing, Product and Business Development. “It gives businesses the ability to select best-of-breed software applications from the top of the funnel down. Leads360 is a vital piece of this puzzle, enabling organizations to improve sales performance, and marketing ROI by driving higher conversion rates on the leads generated through marketing automation solutions.”

Leads360’s sales lead management and intelligent dialer solution is a perfect complement to Marketo, with a focus on three core principles critical to improving sales conversion – improved speed-to-contact, greater selling discipline and increased sales rep productivity. Leads360 receives sales-ready leads from Marketo and ensures they are worked with an optimal degree of rigor, ensuring the sales opportunity potential is maximized.

“Marketo LaunchPoint is about giving customers the powerful solutions they need to drive revenue,” said Robin Bordoli, VP Partner Ecosystems at Marketo. “Leads360, with their proven ability to increase sales rep productivity, is a great example of this. We’re excited to have them in the ecosystem and look forward to working together to help our customers.”

For more information about Leads360’s partnership with Marketo click here.

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About Leads360

Leads360 is a market leading provider of cloud-based lead management and sales automation solutions proven to deliver smarter, more efficient lead distribution and sales processes for improved conversion rates. With unmatched expertise, drawn from a dedication to helping more than 5,000 clients automate and improve their lead distribution, response and conversion processes, Leads360 has become the platform of choice for organizations focused on improving customer acquisition practices and business performance. Leads360 is a privately held company, recently recognized as one of the fastest growing companies in North America by Deloitte. Please visit www.Leads360.com for more information.

About Marketo: Marketing Software – Easy, Powerful, Complete.

Marketo uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. Marketo’s marketing automation and sales effectiveness software – including the world’s first integrated solution for social marketing automation – streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and dramatically improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

Known for providing breakthrough innovation and fueling explosive growth, Marketo was recently named to The Wall Street Journal’s 3rd annual “Next Big Thing List,” one of “America’s Most Promising Companies” by Forbes, and the #1 Marketing Software Vendor on the INC 500. In 2011 Marketo ranked as the #1 fastest-growing private company by the Silicon Valley Business Journal, and in both 2011 and 2012 the company received the CRM Market Leaders Awards Winner for Marketing Solutions by CRM Magazine. Salesforce.com customers also honored the company with two AppExchange Best of ’11 Awards, for Best Marketing Automation Solution and Best Chatter Exchange.


Follow Leads360 on Twitter: www.twitter.com/Leads360.

Media Contact:

Alyssa Trenkamp
PR Manager, Leads360
(310) 765-7392

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