Sales Lead Management Revolution Takes Insurance Brokers By Storm

December 6, 2008 | zinc

Agent Insider by Insweb, InsureMe, and Netquote partner with Leads360 to modernize insurance sales and marketing

Los Angeles – Dec. 6, 2008 – The business of selling insurance has been quickly evolving over the last few years and today reached a maturity milestone as the top insurance lead providers have announced their first full-fledged integration with Leads360, the leader in sales lead management software.

“Insurance sales has become increasingly competitive and has required brokers to contact a higher volume of prospective customers to meet their sales goals,” said Marc Wheeler, Managing Partner, Strategic Options. Insurance lead providers such as Agent Insider by Insweb, InsureMe, and Netquote have stepped in to provide a high volume of affordable and qualified leads to insurance agents, brokers and carriers. The release of Leads360’s insurance platform will allow insurance companies to receive sales leads in real-time, to quickly distribute, contact, qualify, and convert those leads into new policies. “Agent Insider by Insweb, InsureMe, and Netquote are leading the way in a new era of technological sophistication that will result in more sold policies for their insurance brokers,” Mr. Wheeler continued.

Sales lead management software provides a framework for insurance brokers to effectively work leads through the sales cycle. Leads360 stresses immediate lead distribution, fast contact and thorough follow-up. Leads360’s data shows that converting a lead is only 57% correlated with lead quality, the remaining 43% of the success equation comes down to leveraging technology that follows a proven sales process. That means having a consistent and proven best practices workflow for agents to follow will lead to higher conversion rates and better ROI.

“Leads360 is thrilled to make our software widely available to insurance brokers for the first time,” said Jeff Solomon, founder of Leads360, Inc. “It has taken us over six months of hard work to deliver a product that met with our high standards for customer success and accommodated the needs of the leading insurance lead providers to ensure that insurance brokers are able to be more successful than ever with their lead conversion.”

To learn more about Leads360 and its platform of lead management products and services, please visit www.leads360.com or call 888.508.4462.

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