Leads360 and TARGUSinfo Fuel Sales Success by Improving Online B2C Lead Transparency and Quality

November 11, 2009 | Alyssa Trenkamp

More than 4,000 B2C Customers in Insurance, Mortgage, Education and Other Verticals Gain Lead Verification Access Via Sales Lead Management Software

Los Angeles – Nov. 11, 2009 – When consumers go online to search for mortgages, insurance policies, higher education or other services, they don’t always provide comprehensive or accurate contact information. For B2C lead buyers there is always an easily measured outcome — either leads convert providing additional revenue or they don’t resulting in wasted marketing dollars.

Leads360, a leading provider of sales lead management software, today announced that it will make it easier for marketers in insurance, mortgage, education or other B2C industries to contact their leads by leveraging the TARGUSinfo On-Demand Lead Verification(SM) services. TARGUSinfo, the leading provider of On-Demand Verification and Scoring about prospects and customers, will provide its verification services to clients using Leads360’s web-based sales lead management software platform.

“Every successful sale begins with ensuring every lead is contacted,” said Dan Morefield, President and CEO of Leads360. “By having access to TARGUSinfo’s lead verification service which verifies name, address and phone numbers of inbound leads, our clients can evaluate the quality of leads on-the-fly while using Leads360 to manage their sales process and contact leads with unparalleled speed and efficiency.”

“Leads360 has one of the most intuitive and effective systems for online lead buyers,” said David Wengel, general manager, TARGUSinfo. “We are pleased to provide a common language and understanding between all parties in the lead management process that will foster greater transparency.”

“Contactable consumer leads are the heartbeat of our expanding mortgage business,” said Mark Walker, CEO, First Preferred Mortgage Company. “We have always been happy with Leads360’s lead management platform, but with the addition of the proven lead verification service from TARGUSinfo, we predict our ROI will jump severalfold.”

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