Lead Performance Intelligence™ Initiative from Leads360 Provides Greater Transparency for Lead Buyers and Sellers

July 7, 2009 | Alyssa Trenkamp

Exclusive Analytics Reporting Gives Lead Buyers and Sellers Unmatched Visibility into Lead Quality and Client Success

Los Angeles – July 7, 2009 – Today Leads360, the #1 provider of sales lead management software, debuted the new Lead Performance Intelligence™ (LPI) data and analytics reporting engine. Leads360 LPI provides visibility of leads delivered and managed within Leads360. LPI empowers lead providers to analyze the performance of their marketing and address client perceptions of lead quality with more accurate data.

Matt Tillman, Director of Sales at Adchemy, Inc. said, “Using Adchemy’s Digital Marketing PlatformSM and Leads360’s data services has created the ability for us not only to demonstrate the high quality of our leads, but to ensure that we get the right leads for each of our valued clients. It’s a win-win for lead buyers and sellers and one more reason that being a Leads360 preferred partner is so important.”

LPI functionality will be available in phases, the first of which have been in limited release since late 2008 and provides participating lead providers key milestone metrics by subscribing to a secure web service. The second phase of LPI provides partners with weekly email reports showing milestone and performance metrics such as speed to contact, contact attempts and disposition activity. LPI is being made available exclusively to Leads360’s preferred partners and only with the express consent of clients that wish to participate.

LPI functionality will be available in phases, the first of which have been in limited release since late 2008 and provides participating lead providers key milestone metrics by subscribing to a secure web service. The second phase of LPI provides partners with weekly email reports showing milestone and performance metrics such as speed to contact, contact attempts and disposition activity. LPI is being made available exclusively to Leads360’s preferred partners and only with the express consent of clients that wish to participate.

“Companies specializing in generating consumer leads for businesses have long struggled for an easy and timely solution to receive vital data back regarding lead performance and client behavior. In the past, lead providers had to rely on inaccurate client-reported data, anecdotal evidence, or simply guess about the performance of their sales leads”, said Jeff Solomon, Founder and SVP of Leads360. Lead providers that participate in Leads360’s LPI initiative can leverage performance data enabling them to provide a better product. “We now have the ability to even more accurately measure the performance of our leads and make sure that we are providing only the highest quality leads to our clients” said Matt Schaub, President at ReallyGreatRate.

Underwhelming lead performance is frustrating to both lead buyers and lead sellers. Lead sellers want to know when their marketing is not producing quality leads and lead buyers want an easy way to highlight underperforming leads and present them to sellers. Leads360 Lead Performance Intelligence puts buyers and sellers on the same page for the first time. Leads360 clients and partners can analyze and discuss the performance of leads and the effectiveness of the sales process while looking at the same, accurate data. “One of the biggest problems that we run into with lead buyers is that when they perceive a change in lead quality that our numbers do not show” said Lev Barinsky of InsuranceAgents.com. “After using a beta version of Leads360 LPI with our clients, it allows us to keep our conversations with our clients focused on the data and see with accuracy if there are indeed changes in lead performance, quality, or sales approach” he continued.

For lead buyers the response is also positive. Mike Berte of Hunter Financial Group said, “I am very excited about the improved functionality and believe it will help our company make better buying decisions, enabling us to accurately report performance metrics back to aggregators.” Historically, lead buyers have viewed the idea of sharing performance metrics with sellers as a bad thing, but that is changing. “Our focus has always been to improve performance with higher quality leads and Leads360 significantly enhances our ability to do that,” continued Berte.

Leads360’s new Lead Performance Intelligence reports are available for preferred partners only and will be shared with explicit permission from each client.

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