Solomon and Johnson to Discuss Real World Tips and Best Practices for Recruiting Prospective Students; Highlights New Research to Aid in the Development of a Winning Enrollment Strategy
Los Angeles – June 9, 2010 – Leads360, the industry leader in lead management software, today announced that Jeff Solomon, founder and SVP of product and marketing, will speak at the Career College Association (CCA) Annual Convention & Exposition this week in Las Vegas. Solomon is co-presenting the session titled, “A ‘New School’ Approach to Successful Enrollment – Secrets for Winning in the Online World” with Brad Johnson, executive vice president, Strategic Alliances from Greenwood & Hall. The session takes place Friday, June 11, 2010 from 10:00-11:15 a.m. at the Palazzo Hotel.
Session attendees will gain insights into tips and best practices for improving the student recruitment process in a highly competitive market. Solomon will share new research that aids admissions personnel in prioritizing, contacting and enrolling new students. Johnson will be on-hand to discuss how Greenwood & Hall’s operations have been positively impacted by using a lead management system for their enrollment activities on behalf of Saint Leo University.
The Career College Association Annual Convention & Exposition is the premier event of the year for career education institutions. CCA members agree that convention attendance is one of the most important benefits they receive. A “must attend” event, the conference brings nearly 300 exhibit booths and approximately 1,400 attendees together from across the United States, Canada and Puerto Rico.
“With the vast majority of students now researching colleges and trade schools online, it’s clear that there’s an immense gap between where many schools are and where they could be in maximizing enrollment yield,” said Solomon. “After working with thousands of the top brands in the most sophisticated consumer industries, we’re looking forward to sharing our latest research and best practices, including how often to contact student candidates and why CRM solutions are not the one-size-fits-all answer to improving student recruitment processes.”
Leads360 is also exhibiting and the proud sponsor of the Admissions Track at the CCA Annual Conference. Please drop by booth # 220 to learn more about how Leads360 helps higher learning institutions or visit www.leads360.com/HigherEd.
About Greenwood & Hall
Greenwood & Hall is a leader in enrollment management solutions for higher education, helping institutions increase online and continuing education enrollments while enhancing retention and student services. Greenwood & Hall services include lead generation, lead qualification, recruitment and admission counseling, financial aid consulting, advising and outsourcing, 24/7 student concierge services and retention counseling. For more information, visit www.greenwoodhall.com.
Founded in 2004 and headquartered in Los Angeles, Calif., Leads360 develops software-as-a-service (SaaS) solutions for managing the student and client acquisition process. Distinguished by its focus on solutions that address the unique needs of businesses who pitch their products directly to consumers, Leads360 is recognized as a market and technology leader, managing more than 20 million records for over 5,000 schools and businesses. With a suite of solutions scaled for small to enterprise organizations, the company offers the industry’s most comprehensive and configurable lead management platform.
Leads360 enables schools and businesses to distribute, track, analyze, and convert leads using a customizable workflow. Professional services, including training and process consulting, are also offered to deliver a highly effective solution for converting prospects to enrollments. Schools and businesses look to Leads360 for solutions that allow them to minimize cost per enrollment, maximize their investment in leads generated both online and from traditional sources, and, ultimately, increase conversion rates for greater revenue. For more information, visit www.leads360.com/HigherEd.