Los Angeles – Dec. 6, 2012 — Leads360, a market-leader in cloud-based lead management and sales automation solutions, today published a graphic snapshot of ground-breaking new research that examines top-performing
contact strategies and how combining the right volume and frequency of both calls and email can yield optimal conversion results and increased sales.
The infographic is based on a new Leads360 study, The Ultimate Contact Strategy: How to best use phone and email for contact and conversion success, and analyzes the contact practices of more than 400 companies and 3.5 million leads, identifying the methods and actions that drive best-in-class sales performance.
Key Findings include:
- Response speed is the single largest driver of lead conversion.
- The right balance o persistence is critical to avoid turning prospective buyers sour.
- Calculated timing of communication further increases conversion.
- Multi-channel communication drives better results.
Leads360 is a market leading provider of cloud-based lead management and sales automation solutions proven to deliver smarter, more efficient lead distribution and sales processes for improved conversion rates. With unmatched expertise, drawn from a dedication to helping more than 10,000 clients automate and improve their lead response and conversion processes, Leads360 has become the platform of choice for organizations focused on improving customer acquisition practices and business performance. Leads360 is a privately held company, recently recognized as one of the fastest growing companies in North America by Deloitte. Please visit www.Leads360.com for more information.
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PR Manager, Leads360