Research Reveals Importance of Timing, Quick Actions, Persistence and Tools in Sales Environments
Los Angeles – June 26, 2013 – Velocify, formerly Leads360, the market-leader in cloud-based intelligent sales automation software, today published an infographic entitled “The Fast and the Furious: Selling at the Speed of Opportunity.” The infographic spotlights the importance of timing, quick actions, persistence and implementation of the correct sales tools to convert more prospects to customers and drive revenue. Pulling together key findings from recent studies conducted by the company, the infographic also highlights current challenges in enterprise sales environments, common tasks that monopolize a sales rep’s time, and the positive effects of faster response and consistent follow-up to incoming leads.
Critical findings outlined within the infographic include:
- 65 percent of sales representitive’s time is spent on activites that don’t directly generate new sales
- Calling a lead within 3 minutes increases the chances of conversion by 98 percent
- Reaching out to a new sales prospect at least 6 times can improve contact rate by 138 percent
“While sales organizations are being flooded with leads from marketing automation solutions, common tasks such as prospect response and follow-up have remained less automated and less prescribed, creating extremely low-velocity environments where high-velocity is necessary to compete,” said Nick Hedges, president and CEO at Velocify. “A new approach is needed, one that starts with consistent and repeatable sales processes that can be measured and refined to optimize for sales conversion.”
Velocify, formerly Leads360, is a market-leading provider of cloud-based intelligent sales software, designed for high-velocity sales environments. Velocify helps sales teams keep pace with the speed of opportunity and improve conversion rates by driving rapid lead response, increased selling discipline, improved productivity, and actionable selling insights. The company has helped more than 1,500 companies across a variety of industries improve customer acquisition practices and sales performance. Velocify was recently recognized as one of the fastest growing companies in North America by Deloitte and a Best Place to Work by the Los Angeles Business Journal. For more information please visit Velocify.com or follow the company on Twitter @Velocify.