salesforce

Salesforce: Influencing Sales Acceleration

The cloud computing giant shows no sign of slowing down. In a recent announcement, the Salesforce ecosystem is projected to enable 1.9 million jobs and $389 billion in new revenue over the next five years! First, we want to congratulate Salesforce on t …

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sales and marketing alignment

Building a Modern Sales and Marketing Machine

In Velocify’s recent webinar with TOPO and the American Marketing Association (AMA), I had the opportunity to speak with TOPO Founder, Craig Rosenberg. TOPO is an analyst firm that helps 100’s of high growth demand generation, sales development, and sa …

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appexchange-10

4 Reasons Why the Salesforce AppExchange is Awesome

A recent study revealed that Salesforce users, on average, sell more than people using other Customer Relationship Management (CRM) systems. It’s not that surprising, considering Salesforce is today’s number one CRM solution. However, many of its users …

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3 keys to collaboration for sales and marketing

At Sales & Marketing 2.0 in San Francisco and B2B Marketing Forum in Boston last month a common theme emerged – the idea of putting the “and” back in sales and marketing. Now this is not a new concept, but it is clear that as technology continues t …

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Lead management: marketing vs. sales

Managing leads is a multistage process. While the concept of managing leads has been around for a while, there is still some disagreement about what lead management is. For example, you could read one article about lead management that is written entir …

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