5 Ways to Optimize Your Sales Funnel with Lead Scoring

According to SiriusDecisions, around 67 percent of the buyer’s journey is now digital. What does that mean for your sales team? Well, by the time your sales rep speaks with a prospect that prospect is already familiar with your competitors, your produc …

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Mortgage Leads

To Close More Mortgage Leads, First Close the Gap

Many sales and marketing professionals are completely in the dark about why more mortgage leads don’t end up in their loan pipelines. No doubt everyone has heard the phrase “mind the gap,” a phrase first used in London to warn Underground commuters of …

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