mortgage professionals

What We Learned from 500+ Mortgage Professionals: 4 Key Insights

In 2016, we surveyed more than 500 mortgage professionals to get a pulse on the current state of technology. With the purchase market projected to grow significantly this year, retail lenders are preparing to leverage technology so they can meet the gr …

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Study reveals surprising attributes of quality leads

Lead scoring is the process of assigning scores to your leads according to the perceived and/or previously observed probability of them becoming customers. Today we’re sharing a gold mine of valuable insight on what makes for a higher quality lead in i …

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Text Messaging for Sales Success

Are your sales tactics dated? A barrage of repeated call attempts and e-mails may feel like the way to go in sales, but if they annoy or overwhelm the consumer they’re ultimately counterproductive. To maximize ROI, it is important to mold sales efforts …

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