Study: Are Purchased Leads Dead?

Purchased leads have long had a reputation of lacking quality, and many marketers assume they are a declining part of the marketing mix. So why are fast-growing companies reporting a greater reliance on purchased leads than non-growing companies? What …

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Putting lead scoring to work for sales

Just like a judge on Dancing with the Stars, sales reps all interpret┬álead quality differently. Take control with Lead Scoring from Velocify. Photo credit – Celebuzz. A few months back, we released a study about lead scoring in response to the growing …

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