4 Common Contact Strategy Mistakes to Avoid

One of the major benefits of working at a sales lead management technology company is that we house millions of data points that we can analyze and learn from. We’ve come across four common mistakes that our prospects use with leads that come into thei …

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How Velocify Helps Streamline the Entire Loan Process – VIDEO

Velocify has been in the mortgage sales software business for more than 10 years! We started off as a lead managing machine, helping lenders—mostly call centers—ingest internet leads and apply the benefits of automation to manage borrowers through the …

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lenders

3 Challenges Technology Solves for Lenders

It’s no secret that technology is moving the mortgage market. In fact, at this year’s MBA Annual Convention and Expo, technology was a common theme. The difference this year compared to years past, was a heavy focus on technology to meet borrower expec …

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How Consumer Direct and Retail Lenders Can Prepare for Purchase Growth

It’s predicted that the second half of 2016 will be good in terms of home sales, home prices, and new construction. As interest rates increase, however, there will be fewer refinances and single family mortgage originations, so competition among consum …

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Mind the Mortgage Marketing to Sales Handoff Gap

I recently wrote about the process gap in the mortgage industry, particularly between sales and marketing. While this is a gap that exists in other industries too, it is very acute in the mortgage market, where many mortgage organizations have put thei …

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