Create a Feeding Frenzy: 4 Types of Sales Leads for Your Shark Tank

What happens to leads that don’t result in a closed won deal? Often times they’re moved to a nurture status. But if you’re looking to get more mileage out of your leads, consider the shark tank tactic. A shark tank is an effective way to revitalize age …

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How High-Growth Companies Buy Leads

Leads are expensive! Naturally, companies only want to invest in lead generation channels that yield higher returns. With some companies struggling to see value in purchased leads, this begs the question: Should they continue to buy leads or just cut t …

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Study: Are Purchased Leads Dead?

Purchased leads have long had a reputation of lacking quality, and many marketers assume they are a declining part of the marketing mix. So why are fast-growing companies reporting a greater reliance on purchased leads than non-growing companies? What …

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5 Ways to Bring Aged Leads Back from the Dead

Aged leads – untouched for weeks, buried deep in the sales reps queue – a quick peek into this nightmarish situation can feel a bit like walking through a graveyard. If this sounds all too familiar, it might be time to consider how you can remedy the s …

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