The Ultimate Contact Strategy for B2B Sales

While Forrester and others have proclaimed the “Death of a B2B Salesman” it might not be as much a death as a reinvention or transformation of an entire profession. One that involves more remote selling practices. Sure, buyers may be doing more researc …

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Shopping for business software at the intersection of research and guesswork

CRM is huge. It casts a big shadow. Its scope is enormous; the problems it sets out to solve are legion. So expansive is the real estate occupied by CRM that its precise boundaries have become difficult to survey. For many businesses, incorporating tec …

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