6 steps to effective email marketing for mortgage lenders

In a recent study conducted by Ellie Mae on communication preferences in the mortgage industry, the number of borrowers who find email intrusive has grown over the last 5-10 years. The key takeaway? In order to maintain a positive relationship with pro …

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Is SMS Texting the Next Great Sales Communications Tool?

If you’re like most people, your phone is your trusty sidekick-it’s the first thing you check when you wake up, the last thing you check before you fall asleep and rarely leaves your side during the day. Whether you’re scanning Facebook, playing games, …

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How to Master the Mortgage Market

It’s no secret that the mortgage industry has changed a lot in recent years. In the new purchase-driven market fueled by digital mortgage trends and fierce competition, lenders must adapt to longer buying cycles and continually optimize their strategie …

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How Changes in Mortgage Technology Will Affect the Entire Real Estate Industry

The world of technology is constantly evolving, now faster than ever. This is resulting in great advantages for all kinds of businesses, and their customers alike. However, there are certain sectors that are slow to adopt new technologies due to a fear …

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email personalization

There is Power in Email Personalization

Did you know companies that personalize marketing emails experienced a 27% higher unique click rate and an 11% higher open rate than those that do not? While a lender’s marketing brand, messaging, and disclosures should all be consistent, the person cl …

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