Last week at Dreamforce we talked about Jenna, a persona that represented a star sales performer. We all have a few stars on our sales teams—a sales rep that follows a consistent process, is incredibly diligent about following up with prospects, leverages multiple forms of communication to engage prospects, and ultimately books more sales meetings and closes more deals than anyone else on our team.
If only all our sales reps could #BeLikeJenna we’d have more meetings and sales than we knew what to do with!
Velocify Pulse client, Zuman, has experienced firsthand the power of technology to help all their sales reps #BeLikeJenna. With Velocify Pulse, all Zuman’s sales reps follow the Zuman sales operations manager’s best practice processes to increase their effectiveness and maximize their revenue opportunities. Let’s delve into the Zuman story to find out more.
What You Do With Your Time Matters
Before Velocify, Angela Hunter, the marketing and sales operations manager at Zuman, spent almost her entire week monitoring data from different systems and bubbling up opportunities for the sales development team. She would identify lists of contacts that required a call or email follow up, new leads that needed attention, and tasks were manually assigned to sales development reps through Salesforce.
Not only was Angela’s time being sucked into administrative tasks, sales reps were moving from one application to another to make calls, log activity, and get insights, creating even more inefficiencies in the process.
After implementing Velocify Pulse, everything changed. Angela was able to map out her sales process within Velocify Pulse exactly the way she wanted. Now Angela’s sales reps are all following the ideal sales process and have everything they need on one screen, making them incredibly productive. And Angela is able to manage the entire sales process from a central hub.
The results speak for themselves—In just four months, Zuman increased booked sales meetings by 180 percent. And when Angela added Velocify Dial-IQ with local presence, the sales team realized even greater efficiency gains, increasing connection rates by 55 percent in just two months.
Velocify Pulse has helped free Hunter’s sales reps from the “what’s next dilemma,” so they can focus on what they need to do to better engage with a sales prospect.
Zuman met us at Dreamforce a year ago and have already realized incredible results. If you are expanding or building an inside sales team, Velocify Pulse should be a part of your plan. Read the full case study on Zuman or learn more about Velocify Pulse.
Don’t delay #BeLikeZuman!
Alyssa Trenkamp is the director of marketing communications at Velocify and a 15 year veteran in the enterprise technology sector. Prior to Velocify, Alyssa spent nearly a decade as a marketing and public relations consultant for Microsoft. Alyssa holds a BA in Journalism from Western Washington University.