Velocify has been in the mortgage sales software business for more than 10 years! We started off as a lead managing machine, helping lenders—mostly call centers—ingest internet leads and apply the benefits of automation to manage borrowers through the loan process.
Over the years we’ve extended our reach to support lenders whose loan officers work in the field. Bringing our expertise into this new, more complex sales and marketing environment was an exciting challenge for us to solve, but also a great opportunity to bring a more efficient loan process to the broader mortgage industry.
While Loan Origination Systems (LOS) do a great job consolidating the complex origination process post-application, there has been a need to connect the entire process from beginning to end. That’s where our latest offering, Velocify LoanEngage, can help.
Typically loan officers need to piece together a myriad of tools to connect the entire loan process to the LOS, leaving a lot of room for error. Velocify LoanEngage addresses these inefficiencies to enhance the borrower experience.
Here are some of the ways we are changing the pre- to post-application loan process:
Centralized Report Hub
Having data spread across disparate systems is problematic. Velocify tracks all activities, from referral to close, and beyond, with a centralized report hub, giving you the ability to optimize your sales process and make data driven decisions.
Maintaining Borrower Engagement
The decision to borrow doesn’t necessarily happen immediately. It can take up to a year or longer for a borrower to make the decision to borrow. To stay top of mind for when borrowers are ready to take the next step, it’s important for loan officers to keep the relationship alive.
Velocify helps maintain this engagement by organizing and automating activities. From managing realtor relationships, to giving borrowers the exact information they need, and keeping track of renewal opportunities, Velocify helps ensure no task slips through the cracks.
Enabling a Consultative Experience
Velocify has a strategic partnership with Mortgage Coach that adds another layer of value to the loan officer-borrower relationship. The partnership empowers loan officers with financial insight that allow them to talk to consumers about their financial plans. This increases the opportunity for engagement and improves the quality of the borrower’s experience.
With so many moving parts, it is important to deliver a seamless borrower experience that not only keeps them actively engaged in the loan process, but is consistent. Velocify helps loan officers stay top of mind so when borrowers are ready to act, you are the one that wins their business.
About the author: Chris Backe is the director of financial services at Velocify, and a sales automation expert with more than 20 years of experience offering technology solutions to multiple industries. Chris has spent the last 10 years in the financial services industry, holding various positions at industry leading technology companies including Ellie Mae and Salesforce. He can be reached at email@example.com.