6 steps to effective email marketing for mortgage lenders

6 steps to effective email marketing for mortgage lenders

In a recent study conducted by Ellie Mae on communication preferences in the mortgage industry, the number of borrowers who find email intrusive has grown over the last 5-10 years. The key takeaway? In order to maintain a positive relationship with prospects or customers any email sent must be relevant and important to the receiver. […]

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Is SMS Texting the Next Great Sales Communications Tool?

Is SMS Texting the Next Great Sales Communications Tool?

If you’re like most people, your phone is your trusty sidekick-it’s the first thing you check when you wake up, the last thing you check before you fall asleep and rarely leaves your side during the day. Whether you’re scanning Facebook, playing games, sending emails or exchanging texts, our mobile devices have become our laptop, […]

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How High-Growth Companies Buy Leads

How High-Growth Companies Buy Leads

Leads are expensive! Naturally, companies only want to invest in lead generation channels that yield higher returns. With some companies struggling to see value in purchased leads, this begs the question: Should they continue to buy leads or just cut them altogether? Let’s take a look at what high-growth companies are doing:   A recent […]


The 13 Least Known Sales Technologies

The 13 Least Known Sales Technologies

Did you know that high-growth companies are more likely to be familiar with the different types of sales technologies on the market? In fact, given a list of current sales technologies, high-growth companies were more familiar with 95% of the categories listed than flat or declining revenue companies, which on average, were 56% more likely […]


Closing Time: Learning Lessons From AI

Closing Time: Learning Lessons From AI

In the classic sci-fi film “2001: A Space Odyssey,” two astronauts find their lives in jeopardy when an onboard ship computer thinks it is smarter than the humans that built it and takes over their space mission. A central concept to the story was the danger of artificial intelligence (AI), capable of out-thinking and possibly […]


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