Social Selling is a sales technique that often utilizes social networks such as LinkedIn, Twitter, or Facebook, but generally refers to developing more well-rounded relationships with potential customers, as opposed to narrow, targeted interactions around the sale of a specific product or service.
One of the biggest challenges for sales reps today is getting a prospect to respond. There is so much noise that buyers are tuning sales messages out, making it more difficult to elicit a response from a prospect via phone or email. In fact, email click-through rates are hovering around 3 percent, and eight cold […]
How often have you thought… “If only there were more hours in the day.” As a salesperson, time is our most valuable resource, which has made studies on the so called best time to make sales calls so popular. If there is an ideal time of day to connect with a prospect, why waste time […]
The answer is YES! If you are using LinkedIn for sales, and looking to connect with prospects, I’ve got news for you — many, many other businesses are doing the same. LinkedIn is noisy with businesses trying to establish and attract new customers, partners, and top talent. This makes it difficultA for most anyone to […]
Sales Prospecting Sales prospecting is tough. Cold calling can be a nightmare. Reaching the decision maker is like a digital manhunt filled with obstacles, setbacks and dead ends. Throughout the years, I’ve found a couple ways to make sales prospecting a little more enjoyable. The important thing is to stay positive and confident, no matter what. […]
It’s an exciting time to be in sales, and I’ve been fortunate enough to be a part of the sales industry transformation. 2015 brought continued transformative trends and dialogue, especially in the way we communicate, engage, educate, and sell to meet changing buyer expectations. Here are the five trends that have captivated the sales industry […]