Smarketing

Smarketing integrates sales and marketing processes with the objective of integrating the various teams activities into a common approach to product and/or service promotion. The advantages are a more consistent brand experience for potential and actual customers and the ability to collect data from the entire sales and marketing process to help inform each respective […]


Salesforce: Influencing Sales Acceleration

Salesforce: Influencing Sales Acceleration

The cloud computing giant shows no sign of slowing down. In a recent announcement, the Salesforce ecosystem is projected to enable 1.9 million jobs and $389 billion in new revenue over the next five years! First, we want to congratulate Salesforce on their continued growth! Salesforce growth continues to contribute to the entire cloud computing […]



4 Reasons Why the Salesforce AppExchange is Awesome

4 Reasons Why the Salesforce AppExchange is Awesome

A recent study revealed that Salesforce users, on average, sell more than people using other Customer Relationship Management (CRM) systems. It’s not that surprising, considering Salesforce is today’s number one CRM solution. However, many of its users don’t rely exclusively on Salesforce alone. They utilize a wide range of integrated software solutions available through the […]


3 keys to collaboration for sales and marketing

3 keys to collaboration for sales and marketing

At Sales & Marketing 2.0 in San Francisco and B2B Marketing Forum in Boston last month a common theme emerged – the idea of putting the “and” back in sales and marketing. Now this is not a new concept, but it is clear that as technology continues to impact the way buyers buy (see Retooling in a Sales 2.0 World) […]


Lead management: marketing vs. sales

Managing leads is a multistage process. While the concept of managing leads has been around for a while, there is still some disagreement about what lead management is. For example, you could read one article about lead management that is written entirely from a marketing perspective. From the marketing perspective, lead management looks a lot […]