How to Master the Mortgage Market

How to Master the Mortgage Market

It’s no secret that the mortgage industry has changed a lot in recent years. In the new purchase-driven market fueled by digital mortgage trends and fierce competition, lenders must adapt to longer buying cycles and continually optimize their strategies based on borrower needs and expectations. Sales success now requires a highly customer-centric approach focused on […]



Study: Is Your Team Prepared for the Coming Wave of Sales Tech Innovation?

Study: Is Your Team Prepared for the Coming Wave of Sales Tech Innovation?

A wave of new sales technologies is providing businesses unprecedented choice in building out their ideal sales stack. As of January 2017, there were 450 sales technologies available—100 of which surfaced in the previous year, according to research from Nicolas de Kouchkovsky, principal of CaCube Consulting. But with so many new and untested solutions coming […]


Top Sales Lead Management Mishaps

Top Sales Lead Management Mishaps

Businesses spend billions to attract ready buyers, generating a vast number of leads. Despite this, research shows that sales reps typically do a poor job of managing their leads, at the expense of their company’s revenue potential. Companies eventually alleviate the chaos by implementing a system to effectively manage their pipeline. But before this happens, […]




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