Dale Vermillion: 3 Ss to Selling Success in a Competitive Rising Rate Market

Dale Vermillion: 3 Ss to Selling Success in a Competitive Rising Rate Market

The biggest mistake loan officers are making today is they’ve become transactional in their sales efforts. Many of them focus on price and product, which are indistinguishable in a marketplace commoditized amid low interest rates that have endured for nearly a decade. This approach exacerbates a “race to the bottom” mentality. Sales success requires a […]

SHARES




Page 1 of 1012345...»