6 steps to effective email marketing for mortgage lenders

6 steps to effective email marketing for mortgage lenders

In a recent study conducted by Ellie Mae on communication preferences in the mortgage industry, the number of borrowers who find email intrusive has grown over the last 5-10 years. The key takeaway? In order to maintain a positive relationship with prospects or customers any email sent must be relevant and important to the receiver. […]

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Is SMS Texting the Next Great Sales Communications Tool?

Is SMS Texting the Next Great Sales Communications Tool?

If you’re like most people, your phone is your trusty sidekick-it’s the first thing you check when you wake up, the last thing you check before you fall asleep and rarely leaves your side during the day. Whether you’re scanning Facebook, playing games, sending emails or exchanging texts, our mobile devices have become our laptop, […]

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Getting ready for the big commitment

Getting ready for the big commitment

The key to selling is trust. Once you earn it, doors open. But in the mortgage business, trust does not come easy these days. Because a home is usually the most expensive item anyone buys, earning trust takes much more time and effort than selling someone a pair of shoes. In fact, because the relationship […]


Text Messaging for Sales Success

Are your sales tactics dated? A barrage of repeated call attempts and e-mails may feel like the way to go in sales, but if they annoy or overwhelm the consumer they’re ultimately counterproductive. To maximize ROI, it is important to mold sales efforts to today’s savvy on-the-go consumers. And if you need convincing on consumer […]