A Qualified Lead is a potential customer who has passed through at least one layer of marketing or sales qualification, often looking for a product/service fit between the customer’s profile and the business’s offering.
According to SiriusDecisions, around 67 percent of the buyer’s journey is now digital. What does that mean for your sales team? Well, by the time your sales rep speaks with a prospect that prospect is already familiar with your competitors, your product, has heard a few sales pitches, and is quite close to making a […]
No doubt everyone has heard the phrase “mind the gap,” a phrase first used in London to warn Underground commuters of the space between the station platform and train. “Mind the gap” is now used all over the world and in many different ways. Paying attention to gaps is good advice in many scenarios, but […]