Performance analytics

Performance Analytics is the process of developing insight and actions from patterns in data, specifically data on metrics and indicators relevant to the evaluation of business strategies and decisions. For example, one would use performance analytics to compare conversion rates across sales regions to evaluate resource allocation and incentives between offices and sales teams.


Study: Are Purchased Leads Dead?

Study: Are Purchased Leads Dead?

Purchased leads have long had a reputation of lacking quality, and many marketers assume they are a declining part of the marketing mix. So why are fast-growing companies reporting a greater reliance on purchased leads than non-growing companies? What do they know that you don’t know? Let’s take a look. Contrary to popular wisdom, companies […]


Using CRM Analytics to Track Sales Performance

Using CRM Analytics to Track Sales Performance

Sales is the ultimate endurance sport, it takes discipline and perseverance over the long haul. Velocify’s ReportHub is the fitness tracker of sales because it tracks the sales team’s every move. It also gives the coach (sales manager) the best insights (end-to-end CRM analytics) to motivate their reps on a daily and weekly basis, setting […]