There is Power in Email Personalization

There is Power in Email Personalization

Did you know companies that personalize marketing emails experienced a 27% higher unique click rate and an 11% higher open rate than those that do not? While a lender’s marketing brand, messaging, and disclosures should all be consistent, the person closest to the borrower should always be the one driving the conversation. After all, it […]


How to Earn the Trust of Your Real Estate Partners

How to Earn the Trust of Your Real Estate Partners

Did you know that 41 percent of first-time homebuyers said a Realtor had a “major influence” on their choice of lender, compared with 33 percent of repeat homebuyers? While more homebuyers start online, the first person they talk to is a Realtor. This is especially true for new home buyers. For this reason, real estate […]




5 Common Mistakes Hurting Your Email Deliverability

5 Common Mistakes Hurting Your Email Deliverability

Simply writing an email and pressing “send” doesn’t mean your email will reach its destination. You can have succinct and enticing email copy, wonderfully branded templates, and catchy subject lines, but none of it will matter if you cannot ensure email deliverability. “Deliverability is the silent killer of email ROI,” said Jennifer Henshaw, a deliverability […]


6 Steps to Improve ROI of your Mortgage Email Marketing

6 Steps to Improve ROI of your Mortgage Email Marketing

Email is a powerful sales and marketing tool. In fact, it might surprise you that email marketing, when done right, has the highest ROI for your marketing dollar. For every $1 spent, the average ROI is $38 and is far superior to paid search, social, radio, and TV, according to Venturebeat.com’s “State of Marketing Technology.” […]


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