How to Earn the Trust of Your Real Estate Partners

How to Earn the Trust of Your Real Estate Partners

Did you know that 41 percent of first-time homebuyers said a Realtor had a “major influence” on their choice of lender, compared with 33 percent of repeat homebuyers? While more homebuyers start online, the first person they talk to is a Realtor. This is especially true for new home buyers. For this reason, real estate […]



Dale Vermillion: 3 Ss to Selling Success in a Competitive Rising Rate Market

Dale Vermillion: 3 Ss to Selling Success in a Competitive Rising Rate Market

The biggest mistake loan officers are making today is they’ve become transactional in their sales efforts. Many of them focus on price and product, which are indistinguishable in a marketplace commoditized amid low interest rates that have endured for nearly a decade. This approach exacerbates a “race to the bottom” mentality. Sales success requires a […]

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5 Common Mistakes Hurting Your Email Deliverability

5 Common Mistakes Hurting Your Email Deliverability

Simply writing an email and pressing “send” doesn’t mean your email will reach its destination. You can have succinct and enticing email copy, wonderfully branded templates, and catchy subject lines, but none of it will matter if you cannot ensure email deliverability. “Deliverability is the silent killer of email ROI,” said Jennifer Henshaw, a deliverability […]


6 Steps to Improve ROI of your Mortgage Email Marketing

6 Steps to Improve ROI of your Mortgage Email Marketing

Email is a powerful sales and marketing tool. In fact, it might surprise you that email marketing, when done right, has the highest ROI for your marketing dollar. For every $1 spent, the average ROI is $38 and is far superior to paid search, social, radio, and TV, according to Venturebeat.com’s “State of Marketing Technology.” […]


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