6 steps to effective email marketing for mortgage lenders

6 steps to effective email marketing for mortgage lenders

In a recent study conducted by Ellie Mae on communication preferences in the mortgage industry, the number of borrowers who find email intrusive has grown over the last 5-10 years. The key takeaway? In order to maintain a positive relationship with prospects or customers any email sent must be relevant and important to the receiver. […]

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Is SMS Texting the Next Great Sales Communications Tool?

Is SMS Texting the Next Great Sales Communications Tool?

If you’re like most people, your phone is your trusty sidekick-it’s the first thing you check when you wake up, the last thing you check before you fall asleep and rarely leaves your side during the day. Whether you’re scanning Facebook, playing games, sending emails or exchanging texts, our mobile devices have become our laptop, […]

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How to Master the Mortgage Market

How to Master the Mortgage Market

It’s no secret that the mortgage industry has changed a lot in recent years. In the new purchase-driven market fueled by digital mortgage trends and fierce competition, lenders must adapt to longer buying cycles and continually optimize their strategies based on borrower needs and expectations. Sales success now requires a highly customer-centric approach focused on […]



There is Power in Email Personalization

There is Power in Email Personalization

Did you know companies that personalize marketing emails experienced a 27% higher unique click rate and an 11% higher open rate than those that do not? While a lender’s marketing brand, messaging, and disclosures should all be consistent, the person closest to the borrower should always be the one driving the conversation. After all, it […]



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