Best Practices of Top-Performing Sales Teams

Best Practices of Top-Performing Sales Teams

Best-in-class sales organizations consistently exceed expectations and outperform the competition. While each organization has its own unique structure, goals, and KPIs, top-performing sales teams commonly employ a few key strategies in their quest for success. Let’s dive in and take a look at some of their best practices. Prioritize Customer Experience Top-performing sales organizations differentiate […]


Building an Effective Lead Management Process for High-Growth Sales

Building an Effective Lead Management Process for High-Growth Sales

Demand generation marketers are focused on supporting sales teams, and a large part of their role is ensuring that carefully curated leads are moving through the funnel effectively. To that end, aligning with your sales team is critical to building an effective lead management process that drives results and helps achieve shared goals. Last year, […]




Study: Are Purchased Leads Dead?

Study: Are Purchased Leads Dead?

Purchased leads have long had a reputation of lacking quality, and many marketers assume they are a declining part of the marketing mix. So why are fast-growing companies reporting a greater reliance on purchased leads than non-growing companies? What do they know that you don’t know? Let’s take a look. Contrary to popular wisdom, companies […]



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