Marketing Software is the programs, operating information, and associated tools and workflows that enable and facilitate an organization’s marketing activities and resources.
In the insurance industry, the buying power continues to shift to the consumer, who shops online, often in search of the lowest price. This new reality is making it increasingly difficult for insurance agents to service and retain existing clients and compete to attract new clients. It should not come as a surprise then that, […]
I recently wrote about the process gap in the mortgage industry, particularly between sales and marketing. While this is a gap that exists in other industries too, it is very acute in the mortgage market, where many mortgage organizations have put their technology dollars to work to optimize the post application process, often in response […]