Demand generation marketers are focused on supporting sales teams, and a large part of their role is ensuring that carefully curated leads are moving through the funnel effectively. To that end, aligning with your sales team is critical to building an effective lead management process that drives results and helps achieve shared goals. Last year, […]
When your sales team receives an online inquiry, what does the lead experience look like? How are your reps following up? What are they saying? Every sales leader wants to create a contact strategy that yields the best results. They visualize the perfect transaction—one that delivers the optimal customer experience and shortens the distance from […]
Sales professionals may be under the impression that their lead response efforts are timely and effective, but Velocify analysis of actual calls, voicemails, and emails shows that, for many of them, sales lead response tactics are more likely to be in need of an upgrade. Instead of creating a winning first impression, a full 82% […]
A Lead refers to information about a potential customer, most often contact information.
Purchased leads have long had a reputation of lacking quality, and many marketers assume they are a declining part of the marketing mix. So why are fast-growing companies reporting a greater reliance on purchased leads than non-growing companies? What do they know that you don’t know? Let’s take a look. Contrary to popular wisdom, companies […]
According to SiriusDecisions, around 67 percent of the buyer’s journey is now digital. What does that mean for your sales team? Well, by the time your sales rep speaks with a prospect that prospect is already familiar with your competitors, your product, has heard a few sales pitches, and is quite close to making a […]