Lead Tracking refers to the general process of documenting the status of leads at regular intervals, including the origin and outcome of particular leads in generation and conversion programs.
For New York-based Allstate agent and owner, David Williams, breaking into a saturated and highly competitive market as a new agent was no easy task. Williams knew he would be competing against high-tech call centers run by big, high-volume companies like Geico and Progressive. And with consumers doing most of their insurance shopping online and […]
Every sales manager needs to track performance of their sales and marketing efforts and when it comes to lead management, understanding how leads perform and why one lead converted over another is critical. Numerous studies and our own research have shown that contacting new leads quickly can dramatically impact conversion rates. Therefore, number one and […]