What happens to leads that don’t result in a closed won deal? Often times they’re moved to a nurture status. But if you’re looking to get more mileage out of your leads, consider the shark tank tactic. A shark tank is an effective way to revitalize aged leads. The idea is to redistribute leads that […]
Businesses spend billions to attract ready buyers, generating a vast number of leads. Despite this, research shows that sales reps typically do a poor job of managing their leads, at the expense of their company’s revenue potential. Companies eventually alleviate the chaos by implementing a system to effectively manage their pipeline. But before this happens, […]
Lead to Revenue Management is a collection of activities designed to create value transparency and generate revenue throughout the customer lifecycle. Popular in B2B markets, L2RM enables leadership to evaluate the revenue value of each customer stage, from lead generation to purchase.