Lead Scoring

Lead Scoring is the process by which prospective customers are ranked according to anticipated value based on various pre-established criteria by sales or marketing teams.




Study reveals surprising attributes of quality leads

Study reveals surprising attributes of quality leads

Today we’re sharing a gold mine of valuable insight on what makes for a higher quality lead in insurance, mortgage and education. We’ve mined data from millions of leads and identified characteristics that lead to improved sales conversion. How significant are the findings?  Our research shows that leads with specific characteristics convert or enroll more […]


Velocify Lead Industry Report Released Today

Report Recognizes Top Performing Lead Providers in a Challenging Year This week at LeadsCon we proudly unveiled the Velocify Lead Industry Report (LIR), our second annual study on the state of our industry.  The report covers how our industry performed in 2011, which lead gen firms successfully navigated last year’s challenges and what to expect […]