Lead Scoring is the process by which prospective customers are ranked according to anticipated value based on various pre-established criteria by sales or marketing teams.
According to SiriusDecisions, around 67 percent of the buyer’s journey is now digital. What does that mean for your sales team? Well, by the time your sales rep speaks with a prospect that prospect is already familiar with your competitors, your product, has heard a few sales pitches, and is quite close to making a […]
A few months back, we released a study about lead scoring in response to the growing number of customers who voiced interest in leveraging lead scoring to boost performance. One theme that emerged in these discussions was that having an actionable score is important and even critical for scoring to work. These customers understand what […]
Today we’re sharing a gold mine of valuable insight on what makes for a higher quality lead in insurance, mortgage and education. We’ve mined data from millions of leads and identified characteristics that lead to improved sales conversion. How significant are the findings? Our research shows that leads with specific characteristics convert or enroll more […]
Report Recognizes Top Performing Lead Providers in a Challenging Year This week at LeadsCon we proudly unveiled the Velocify Lead Industry Report (LIR), our second annual study on the state of our industry. The report covers how our industry performed in 2011, which lead gen firms successfully navigated last year’s challenges and what to expect […]