Lead Routing is the process by which leads and the responsibility for engaging them is allocated to relevant and available sales staff.
In Velocify’s recent webinar with TOPO and the American Marketing Association (AMA), I had the opportunity to speak with TOPO Founder, Craig Rosenberg. TOPO is an analyst firm that helps 100’s of high growth demand generation, sales development, and sales organizations grow revenues in a scalable/repeatable manner. Craig and I teamed up to discuss sales […]
According to a 2012 Bridge Group study, from 2009-2011 the number of inside sales jobs grew 124% in the U.S. This evolution means an increasingly mature buying market that is driving new CRM-related needs for sales and marketing teams. To meet these demands, emerging technologies are proliferating and gaining traction. One popular solution category, marketing […]
What’s the best way to get a lead from a lead provider to a sales agent? Quickly. Quickly and intelligently. It’s a well known fact that speed to contact is the single most important contributing factor to lead close rates. How important is speed? Close rates for leads that were contacted within one minute of […]