Lead Routing

Lead Routing is the process by which leads and the responsibility for engaging them is allocated to relevant and available sales staff.



Inside sales growth beyond CRM

Inside sales growth beyond CRM

According to a 2012 Bridge Group study, from 2009-2011 the number of inside sales jobs grew 124% in the U.S. This evolution means an increasingly mature buying market that is driving new CRM-related needs for sales and marketing teams.  To meet these demands, emerging technologies are proliferating and gaining traction. One popular solution category, marketing […]