High-growth companies have one thing in common: they have successfully mastered the sales process. It sounds simple enough, but can be quite complex if you’re not leveraging technology that helps manage and automate workflow, maximize speed, and optimize performance. While different technologies offer different benefits, a few key features consistently stand out as having the […]
Businesses spend billions to attract ready buyers, generating a vast number of leads. Despite this, research shows that sales reps typically do a poor job of managing their leads, at the expense of their company’s revenue potential. Companies eventually alleviate the chaos by implementing a system to effectively manage their pipeline. But before this happens, […]
Lead Prioritization is the process by which leads are scored according to appropriate business criteria, creating a prioritized queue of leads for sales staff to engage. The process is intended to increase efficiency and conversion and is often handled by a marketing or sales automation software.
Aged leads – untouched for weeks, buried deep in the sales reps queue – a quick peek into this nightmarish situation can feel a bit like walking through a graveyard. If this sounds all too familiar, it might be time to consider how you can remedy the situation. For many sales organizations, aged leads and […]
Tradeshows are often one of the most significant expenses in the marketing budget. There is a lot of up-front planning and effort, but often the trade show follow up is lacking. It’s that time of year again, the hustle and bustle of trade show season is upon us. Whether you’re back from Dreamforce or another […]
Fall is a time for transitions. Leaves change, football season starts, students go back to school and Starbucks introduces its much-anticipated fall menu items. The shift from summer to fall brings to mind other types of changes, one of which might be an evolving sales career. With sales in particular, jumping between roles as you […]