Lead Nurturing

Lead Nurturing is a collection of activities geared toward developing relationships with prospective buyers at every stage of the sales process and buyer’s journey. Often these activities are managed by marketing communications and sales reps in a multi-touch buying process.



Moving mortgage sales from chaos to cohesion

Moving mortgage sales from chaos to cohesion

There’s a popular action board game for kids called Hungry Hungry Hippos. A dozen or so balls roll around a ring, and your job is to hit a lever that opens your hippo’s mouth and try to gobble up as much of the “hippo food” as quickly as possible. For many lenders, getting leads to […]



Inside sales growth beyond CRM

Inside sales growth beyond CRM

According to a 2012 Bridge Group study, from 2009-2011 the number of inside sales jobs grew 124% in the U.S. This evolution means an increasingly mature buying market that is driving new CRM-related needs for sales and marketing teams.  To meet these demands, emerging technologies are proliferating and gaining traction. One popular solution category, marketing […]


3 tips for leveraging SMS in the sales process

3 tips for leveraging SMS in the sales process

With the large volume of flashy new mobile apps out there, the original mobile app, text messaging, has been largely neglected by sales professionals in their selling efforts. While text messaging has quickly become one of the most widely used forms of personal communication, in business, sales professionals have been slow to adopt the mobile […]


Page 1 of 3123