High-growth companies have one thing in common: they have successfully mastered the sales process. It sounds simple enough, but can be quite complex if you’re not leveraging technology that helps manage and automate workflow, maximize speed, and optimize performance. While different technologies offer different benefits, a few key features consistently stand out as having the […]
Best-in-class sales organizations consistently exceed expectations and outperform the competition. While each organization has its own unique structure, goals, and KPIs, top-performing sales teams commonly employ a few key strategies in their quest for success. Let’s dive in and take a look at some of their best practices. Prioritize Customer Experience Top-performing sales organizations differentiate […]
Demand generation marketers are focused on supporting sales teams, and a large part of their role is ensuring that carefully curated leads are moving through the funnel effectively. To that end, aligning with your sales team is critical to building an effective lead management process that drives results and helps achieve shared goals. Last year, […]
Lead Management is a collection of internal business activities involved in the process of identifying, attracting, qualifying, and converting prospective customers. Lead Management includes managing associated relevant data generated by these processes.
The business technology world we live in has become incredibly nimble and flexible. “There’s an app for that” at the consumer level has bled into the business world giving consumers a menu of cloud-based solutions to chose from to take a broad CRM solution and make it specific to the most important thing a business […]
In Velocify’s recent webinar with TOPO and the American Marketing Association (AMA), I had the opportunity to speak with TOPO Founder, Craig Rosenberg. TOPO is an analyst firm that helps 100’s of high growth demand generation, sales development, and sales organizations grow revenues in a scalable/repeatable manner. Craig and I teamed up to discuss sales […]