Lead Capture refers to acquiring information about potential customers, with popular methods including web forms, phone calls, and third-party market lists.
Tradeshows are often one of the most significant expenses in the marketing budget. There is a lot of up-front planning and effort, but often the trade show follow up is lacking. It’s that time of year again, the hustle and bustle of trade show season is upon us. Whether you’re back from Dreamforce or another […]
Traditionally, sales has involved face-to-face conversations, but the world of sales is rapidly evolving. More often than not, your sales reps are interacting with buyers remotely. Adapting to this new way of selling isn’t easy. There are many challenges you face as a sales leader to build out a successful inside sales organization. To help, […]
At Sales & Marketing 2.0 in San Francisco and B2B Marketing Forum in Boston last month a common theme emerged – the idea of putting the “and” back in sales and marketing. Now this is not a new concept, but it is clear that as technology continues to impact the way buyers buy (see Retooling in a Sales 2.0 World) […]
For New York-based Allstate agent and owner, David Williams, breaking into a saturated and highly competitive market as a new agent was no easy task. Williams knew he would be competing against high-tech call centers run by big, high-volume companies like Geico and Progressive. And with consumers doing most of their insurance shopping online and […]