Lead Capture

Lead Capture refers to acquiring information about potential customers, with popular methods including web forms, phone calls, and third-party market lists.


Are You a No Show After a Trade Show? 6 Tips for Trade Show Follow Up

Are You a No Show After a Trade Show? 6 Tips for Trade Show Follow Up

Tradeshows are often one of the most significant expenses in the marketing budget. There is a lot of up-front planning and effort, but often the trade show follow up is lacking. It’s that time of year again, the hustle and bustle of trade show season is upon us. Whether you’re back from Dreamforce or another […]



3 keys to collaboration for sales and marketing

3 keys to collaboration for sales and marketing

At Sales & Marketing 2.0 in San Francisco and B2B Marketing Forum in Boston last month a common theme emerged – the idea of putting the “and” back in sales and marketing. Now this is not a new concept, but it is clear that as technology continues to impact the way buyers buy (see Retooling in a Sales 2.0 World) […]