Selling, Guided

Guided Selling is a technique that focuses on a consumer’s needs first and seeks to direct a consumer’s attention to products or services that address those needs as a result. It may also refer to a more active and engaged selling process whereby sellers attempt to reframe or redirect potential consumers into a context best […]



Gain an edge: Insurance sales at the speed of opportunity

Gain an edge: Insurance sales at the speed of opportunity

The Internet has dramatically altered the landscape for insurance companies by allowing a large and growing number of consumers to shop for policies online. In this intensely competitive environment, it is even more important for insurers to have the right sales tools in place so they can move at internet speed and stand out from […]

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