Email Marketing is an electronic version of traditional direct mail marketing and often uses automation software to send marketing messages to large groups of potential or existing customers via email.
Here at Velocify, we know that admissions departments are often short-staffed and short on resources. So we are always on the lookout for ways to eliminate wasted effort and time to free admissions staff to focus efforts on discussions with prospective students.
It’s hard to think of a single innovation as transformational as the Internet, and a technology that led big transformation in the early days is described with what’s now a single, often un-hyphenated word: email.
Competing more effectively has been a frequent discussion topic among our school clients in recent months. With college enrollment in decline, growing competition among schools – both proprietary and traditional – is inevitable as pressure to meet enrollment goals builds. We recently sat down with Steve Winchester, Datamark’s VP, Marketing & Solutions Management, to discuss ways […]
Is it more effective to purchase new inquiries than to nurture inactive inquires? Many schools think so, with 60 percent abandoning inactive inquiries after 90 days. Yet a new study shows there is an opportunity to boost enrollment rates simply by re-engaging inactive prospects. According to a new white paper, “Inclined But Inactive: Strategies to Win […]
Sales management software that improves your sales contact strategy produces results. A new Velocify study shows a sales process that drives speed-to-call is critical, with leads contacted in under a minute yielding 391% improvement in conversion. Such astounding results come from an intelligent sales conversion lead strategy combining email strategy and phone call strategy for […]