Consumer is the label given to individuals or families acting in the market on behalf of their private lives, not as a representative of an organization.
“Consumer psychology is all about getting into that unconscious territory where people are being directed to make purchases for reasons they are not clear about” – Michael Fishman Consumer psychology is not an irrational guessing game anymore, companies and businesses are making conscious efforts to find the perfect strategy that uses consumer psychology to sell […]
I’m fortunate in my position at Velocify to meet with a lot of smart sales executives — many of them Velocify customers. I find these discussions invaluable for learning from executives experiencing the consumer sales revolution first hand. What I hear and observe is consumer behavior is continuously evolving, influenced by the web, mobile and […]
Are your sales tactics dated? A barrage of repeated call attempts and e-mails may feel like the way to go in sales, but if they annoy or overwhelm the consumer they’re ultimately counterproductive. To maximize ROI, it is important to mold sales efforts to today’s savvy on-the-go consumers. And if you need convincing on consumer […]