Buyer Behavior

Buyer Behavior refers to the set of actions a potential customer makes in relation to their awareness, education, investigation, and procurement of a business’s product and/or service.


What We Learned from 500+ Mortgage Professionals: 4 Key Insights

What We Learned from 500+ Mortgage Professionals: 4 Key Insights

In 2016, we surveyed more than 500 mortgage professionals to get a pulse on the current state of technology. With the purchase market projected to grow significantly this year, retail lenders are preparing to leverage technology so they can meet the growing demand. Participants in the survey consisted mostly of mortgage lenders, brokers, and correspondents, […]