The cloud computing giant shows no sign of slowing down. In a recent announcement, the Salesforce ecosystem is projected to enable 1.9 million jobs and $389 billion in new revenue over the next five years!
First, we want to congratulate Salesforce on their continued growth! Salesforce growth continues to contribute to the entire cloud computing ecosystem. With the AppExchange and Lightning Components, businesses have a one-stop shop for building out a comprehensive Salesforce solution that meets their unique needs.
Salesforce’s extensive partner ecosystem is not only good for Salesforce growth, it’s also supporting innovation through the growth of new market categories. We have seen proof of this growth in categories like marketing automation, quote-to-cash, and most recently, sales acceleration.
How Salesforce Has Influenced Sales Acceleration
Salesforce’s openness in partnering with third-party applications has helped them grow their ecosystem and is key to their leadership in this space. With more than four million AppExchange installs, Velocify has seen firsthand the impact of Salesforce growth in the sales acceleration market.
Sales acceleration has quickly carved its way into becoming a necessary part of every CRM stack. Wedging itself between marketing automation and customer success software, sales acceleration today is focused on leveraging sales activity insights and outcomes to create an optimized and accelerated sales process.
Sales Acceleration is Evolving
As the sales acceleration category matures, selling processes continue to evolve too. Early solutions in the category focused on supporting sales teams by helping them make more calls and send more emails to increase their odds of engaging with more prospects. The software reduced manual activities and automated as much as of the sales process as possible.
As the sales acceleration market matures, however, there is an important self-correction happening. Technology vendors and sellers alike realize the importance of the human aspect of selling and getting back to some of the basics enabled through technology. As a result, account based selling (ABS) and account based marketing (ABM) have reemerged. Reminding marketers and sellers of the importance of a personalized and targeted approach.
As a result, Velocify continues to expand and grow its feature set to meet changing customer needs and most importantly, our customers’ buyer expectations. You’ll see some new updates to Velocify Pulse in the next iteration of the product in the weeks leading up to Dreamforce, Oct. 4-7. We can’t wait to show you what we have in store to truly transform your sales process and help you on your journey towards a more account based selling approach. If you are headed to Dreamforce be sure to stop by our booth #1829 or register for a free consultation with a Velocify account executive and solutions engineer.
The Future of Sales
As sales technology continues to evolve, resources like the AppExchange and Lightning Components continue to inspire growth and innovation. These innovations are transforming the way we think about selling. From innovations like artificial intelligence (AI) to augmented and virtual reality, we anticipate major change in our profession in the next five to 10 years. But at its core, sales will continue to be a human-to-human function, which brings interesting problems and solutions that we look forward to exploring with our customers and partners over the next decade.
So again, congratulations to Salesforce on your continued growth. But more importantly, we at Velocify want to applaud you for supporting exploration and innovation through partners. We look forward to working with you over the next decade as partners and agents of change and innovation!
About the Author: Jesse Peterson is the Enterprise Business Development Director at Velocify. He is responsible for establishing and cultivating relationships with Salesforce.com corporate, the Salesforce consulting partner network, AppExchange partners and Salesforce end-users throughout North America. Jesse is experienced in managing all aspects of a large enterprise partnerships, developing partner go-to-market strategy, aligning necessary resources to help drive sales process from lead to delivery and providing customers with best-in-breed data quality solutions for Salesforce.