Top Sales Leaders Obsess About What Matters Most

Top Sales Leaders Obsess About What Matters Most

Eat That Frog!, a best-selling book from author Brian Tracy teaches us that the most successful people tackle their biggest, hardest challenges first. Turns out this mantra is true not only on a personal, task-based level, but also on a leadership level. Jill Konrath, globally recognized sales acceleration expert and bestselling author, recently interviewed five […]


6 Steps to Improve ROI of your Mortgage Email Marketing

6 Steps to Improve ROI of your Mortgage Email Marketing

Email is a powerful sales and marketing tool. In fact, it might surprise you that email marketing, when done right, has the highest ROI for your marketing dollar. For every $1 spent, the average ROI is $38 and is far superior to paid search, social, radio, and TV, according to Venturebeat.com’s “State of Marketing Technology.” […]



Guaranteed Rate Rises to the Top with Velocify

Guaranteed Rate Rises to the Top with Velocify

We recently caught up with long-time client, Guaranteed Rate, to chat about their challenges and successes over the past decade and how Velocify has helped them rise to the top in an ever-evolving mortgage market. Read on to learn more about their story, plus check out our exclusive video interviews with Dan Miedema, Director of […]


Create a Feeding Frenzy: 4 Types of Sales Leads for Your Shark Tank

Create a Feeding Frenzy: 4 Types of Sales Leads for Your Shark Tank

What happens to leads that don’t result in a closed won deal? Often times they’re moved to a nurture status. But if you’re looking to get more mileage out of your leads, consider the shark tank tactic. A shark tank is an effective way to revitalize aged leads. The idea is to redistribute leads that […]


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