Is it more effective to purchase new inquiries than to nurture inactive inquires? Many schools think so, with 60 percent abandoning inactive inquiries after 90 days. Yet a new study shows there is an opportunity to boost enrollment rates simply by re-engaging inactive prospects.
According to a new white paper, “Inclined But Inactive: Strategies to Win Over Past Prospects,” schools are missing a significant opportunity to boost enrollment rates at a lower cost than the cost of acquiring new prospects. The study, a collaborative effort of Datamark, Velocfiy, and Neustar (formerly TARGUSinfo), reveals that inactive inquiries can often be re-activated with the right nurturing program. The white paper details the right tools, channels and messaging for schools to re-engage “cold” student inquiries and help them progress through the enrollment funnel.
The new white paper is available as a free download on Datamark’s website.