Nurture inactive inquiries to boost enrollment rates

Nurture inactive inquires to boost enrollment rates, sample contact strategy.
Schools can drive significant outcomes in terms of higher enrollment rates, improved productivity and cost savings with the right inquiry nurturing program.

Is it more effective to purchase new inquiries than to nurture inactive inquires? Many schools think so, with 60 percent abandoning inactive inquiries after 90 days.  Yet a new study shows there is an opportunity to boost enrollment rates simply by re-engaging inactive prospects.

According to a new white paper, “Inclined But Inactive: Strategies to Win Over Past Prospects,” schools are missing a significant opportunity to boost enrollment rates at a lower cost than the cost of acquiring new prospects. The study, a collaborative effort of Datamark, Velocfiy, and Neustar (formerly TARGUSinfo), reveals that inactive inquiries can often be re-activated with the right nurturing program.  The white paper details the right tools, channels and messaging for schools to re-engage “cold” student inquiries and help them progress through the enrollment funnel.

The new white paper is available as a free download on Datamark’s website.

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