The Internet has dramatically altered the landscape for insurance companies by allowing a large and growing number of consumers to shop for policies online. In this intensely competitive environment, it is even more important for insurers to have the right sales tools in place so they can move at internet speed and stand out from the crowd.
For agents, this means being the first to respond to an interested insurance buyer with accurate and competitive quotes. The first response is usually decided in seconds thanks to near real-time dialers and quoting engines, which give agents an edge over the competition.
Why is being first important? Velocify research shows that response speed is the single largest driver of lead conversion, with the likelihood of making a sale dropping dramatically after just one minute. Leads called within the first minute are nearly 400% more likely to convert.
Today, Velocify announced a new development that will make it even easier for agents to move at the speed of opportunity. Velocify LeadManagerTM is now integrated with EZLynx, giving agents the ability to quote faster and more accurately, and ultimately driving a better buying experience and even greater conversion horsepower. Together, the two solutions enable insurance agents to contact more ready buyers faster, to provide accurate real-time quotes across multiple carriers and to continue to nurture the prospect through automated guided selling techniques proven to convert more quotes into policies written. Integrating Velocify LeadManager with EZLynx provides a seamless bridge between the two systems, creating the efficiencies necessary for this time-sensitive workflow. This integration provides agents an edge, not only in speed, but also in error reduction and overall efficiency.
While insurance sales success isn’t measured in fractions of a second, today’s insurance environment is truly a competitive sprint from start to finish.