In the insurance industry, the buying power continues to shift to the consumer, who shops online, often in search of the lowest price. This new reality is making it increasingly difficult for insurance agents to service and retain existing clients and compete to attract new clients.
It should not come as a surprise then that, according to a recent study by Velocify and ITC – The Techsurance Marketing Revolution – the most successful insurance agents invest in lead gen and insurance marketing automation to attract new clients and stay top of mind with existing clients.
So, What Is Insurance Marketing Automation?
Insurance Marketing automation, is a behind-the-scenes software solution that creates, customizes, and sends marketing messages to your target audience. Agents can use the technology to nurture prospects via outbound and drip email campaigns and leverage it with existing clients for upsell and cross-sell strategies or to simply stay top of mind around renewal dates.
Study Reveals Strong Link Between Marketing, Technology Investment & Revenue Growth
This new research from ITC and Velocify sheds light on how top performing insurance agencies, regardless of size or type, use different marketing strategies and technologies to compete and grow in a commoditized insurance world. The survey of more than 1,000 insurance agencies includes the following findings:
For agencies that are looking to grow – investing in lead gen, and technology to optimize increased lead volume is critical. And, as our previous Techsurance study suggests, the ROI opportunity for agencies that invest in technology is significant, yet the technology investment gap is widening. So, don’t get left behind.
To learn more about how technology is driving growth for the most successful insurance agencies, regardless of size or type, download the full report – The Techsurance Marketing Revolution.